Dollar Shave Club

Founded in 2011, Dollar Shave Club disrupted the shaving industry with a viral marketing campaign and a subscription model that delivers stainless-steel razors and grooming essentials straight to your door. The brand has since expanded its offerings to include shave butter, body washes, deodorants, and oral care items, all while maintaining affordable pricing and playful branding. Acquired by Unilever in 2016 for $1 billion and later majority-owned by Nexus Capital in 2023, Dollar Shave Club continues to merge smart storytelling, recurring commerce, and accessible grooming.